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Tender by Design®

Unpredictability is a major challenge in the beef industry. There is variance in the quality of beef, driven by the time of year, and price can fluctuate up and down almost without warning. It's a common challenge among operators to lock in high-quality products along with consistency in prices, while still providing just the right amount of inventory for your daily needs all through the year.

Enter Tender by Design® – a revolutionary process by which frozen beef can be just as tender as fresh AND offers the convenience operators need:


Consistent Quality

Availability

Less Variability in Price

Tender By Design

 

Explore the Tender by Design Program

From field to fork: get to know our innovative five-step process that results in extraordinarily tender and flavorful beef.

Learn how to maximize product quality through proper tempering and handling techniques.

Hear real-life testimonials from operators and chefs on Tender by Design, and how it’s helped manage food costs and quality while delivering fresh taste.

Find a selection of sirloins and striploins that are available to purchase as well as additional customizable options.